{"id":1844,"date":"2026-10-09T08:25:28","date_gmt":"2026-10-09T08:25:28","guid":{"rendered":"https:\/\/purpleandpink.in\/blog\/index.php\/about\/ashish-bansal\/"},"modified":"2026-10-09T08:25:28","modified_gmt":"2026-10-09T08:25:28","slug":"ashish-bansal","status":"publish","type":"page","link":"https:\/\/purpleandpink.in\/blog\/about\/ashish-bansal\/","title":{"rendered":"Ashish Bansal"},"content":{"rendered":"\t\t
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Founder & Director<\/div>\t\t\t

The numbers behind every full house.<\/em><\/h1>\n\t\t\t

With nearly 15 years in digital and performance marketing, Ashish leads operations and the digital team, making sure every creative idea is measured by the bookings it brings.<\/p>\t\t\t

Connect on LinkedIn <\/svg><\/a>Read articles <\/svg><\/a><\/div>
~15 years in digital marketing<\/span>Performance marketing<\/span>Leads operations<\/span>Heads the digital team<\/span><\/div>\t\t<\/div>\n\t\t
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About Ashish<\/div>

The story so far<\/h2>

Ashish has spent nearly fifteen years in digital and performance marketing, building campaigns where every rupee of spend is tied to enquiries and revenue.<\/p>\n

At Purple & Pink he leads operations and the digital team, and writes many of the studio's research pieces and guides on what actually drives bookings.<\/p>\n<\/div>

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Journey<\/div>\t\t\t

Ashish's journey<\/h2>\n\t\t\t

Key milestones along the way.<\/p>\t\t\t\t\t\t

01<\/span> \/ 04<\/div>\n\t\t<\/div>\n\t\t
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    01<\/span>

    Digital marketing<\/h3>

    Started in digital marketing as brands moved their attention online.<\/p><\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t

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    02<\/span>

    Performance marketing<\/h3>

    Specialised in paid media and measurable, revenue-led campaigns.<\/p><\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t

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    03<\/span>

    Founding Purple & Pink<\/h3>

    Founded Purple & Pink in Agra with Richa Bansal.<\/p><\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t

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    04<\/span>

    Operations & digital team<\/h3>

    Leads day-to-day operations and the digital team across every client account.<\/p><\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Articles<\/div>\t\t\t

    Written by Ashish<\/h2>\n\t\t<\/div>All articles <\/svg><\/a><\/div>\n\t\t
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    \"\"FMCG<\/span><\/svg>Free PDF<\/span><\/div>
    29 Sep 2026 | By Ashish Bansal<\/div>

    Winning Shelf Space Online<\/h3>

    Our research into how FMCG brands are translating in store visibility into digital dominance.<\/p>Get the free PDF <\/svg><\/span><\/div><\/a>

    \"\"ROI<\/span><\/svg>Free PDF<\/span><\/div>
    29 Sep 2026 | By Ashish Bansal<\/div>

    What Really Matters<\/h3>

    A data backed breakdown of the metrics that predict revenue versus the ones that just look good.<\/p>Get the free PDF <\/svg><\/span><\/div><\/a>

    \"\"Hospitality<\/span><\/svg>Free PDF<\/span><\/div>
    29 Sep 2026 | By Ashish Bansal<\/div>

    The Future Of Hotel Marketing<\/h3>

    An in depth report on how global hospitality brands are adapting their digital strategy for the next decade.<\/p>Get the free PDF <\/svg><\/span><\/div><\/a>\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Meet the other founder<\/small>Richa Bansal<\/strong><\/div><\/a>\n\t\t\t\t\t\t\t\t\t\"\"
    Team & culture<\/small>Meet the whole team<\/strong><\/div><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Work with Ashish's team.<\/em><\/h2>\n\t\t\t

    Tell us about your property and we'll set up a call with the right people.<\/p>\t\t\t

    Start The Flow <\/svg><\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1842,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1844","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/purpleandpink.in\/blog\/wp-json\/wp\/v2\/pages\/1844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purpleandpink.in\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/purpleandpink.in\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/purpleandpink.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purpleandpink.in\/blog\/wp-json\/wp\/v2\/comments?post=1844"}],"version-history":[{"count":0,"href":"https:\/\/purpleandpink.in\/blog\/wp-json\/wp\/v2\/pages\/1844\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/purpleandpink.in\/blog\/wp-json\/wp\/v2\/pages\/1842"}],"wp:attachment":[{"href":"https:\/\/purpleandpink.in\/blog\/wp-json\/wp\/v2\/media?parent=1844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}